Chelsea have confirmed the deal with BingX, which will include shirt-sleeve sponsorship for the rest of this season, and then training kit sponsorship for the next two seasons (so 2024-26).
Hashtag empower the future. Before the crypto-bubble bursts!
There’s no mention of trivago in the announcement, who had sponsored the training kits for the last few seasons.
It’s only taken half the season, but according to The Athletic, Chelsea have finally secured some extra sponsorship money by agreeing a deal with BingX to put their logo on our shirt sleeves.
BingX (no relation to Microsoft’s Bing search engine) is a crypto-trading platform based in Singapore, with operations in Southeast Asia as well as North America. It’s unclear how much they’re paying us for this deal (such deals are usually less than £10m), but let’s hope their business lasts longer than the seven months of Whalefin!
The deal with BingX looks to be for at least 18 months, but only the first six of those will be for the shirt sleeves. As per report, BingX will become our training kit sponsor next season. At the same time, Infinite Athlete will move from the front of the shirt to the sleeve — but only on the training gear. Presumably we will get both a new front-of-shirt sponsor (Riyadh Air has been the only concrete name mentioned in that capacity, though those rumors have died away recently) as well as a new shirt-sleeve sponsor for next season and beyond.
What’s even more unclear is what will happen with trivago, who had been sponsoring the training kits for the last few years, and were one of the few companies to stick with the club amid all the sanctions by the UK government against previous owner Roman Abramovich.
Exclusive— Adam Crafton (@AdamCrafton_) January 3, 2024
Chelsea new playing kit sleeve sponsor is a crypto firm - BingX - intended to launch ahead of Middlesbrough game next week. BingX will then be club’s training kit sponsor next season. Infinite Athlete will become training kit sleeve sponsor. https://t.co/1gcwI5FSmF