An over-designed home shirt with it’s clashing mish-mash of “kaleidoscopic” patterns, and a rather randomly black-hooped but otherwise comfortably yellow away shirt, have now been joined by a programming error of a third shirt, as unveiled officially by the club this morning.
Nike supposedly “worked with individual Chelsea fans involved in the fashion industry to inform the kit design” but there’s probably a good reason said individuals have remained anonymous. The shirt is inspired by yet another Nike product line (ACG) and is also supposed to be “reflective of a modern era for the club, characterised by youthful energy and everything that represents” — which is a whole lot of words to say a whole lot of nothing. It’s a shirt possibly inspired by streetwear, but it might have turned out better if it were inspired by sportswear instead.
In any case, should you choose to adorn yourself with this teal and black and reddish orange “crimson” monstrosity, you can spend way too much money on them in all the usual places.