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Nike, Three UK unveil new Chelsea home kit for 2020-21 season

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As expected

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The calendar has rolled over to July and while the football season continues, many football and football-adjacent contracts expired last night. And that includes Chelsea’s shirt sponsorship contract with Yokohama “Tyres”, who have been replaced by Three UK.

And that meant that the new home kit could be officially unveiled today as well. In fact, it will even be worn for the first time later today, when we play West Ham United, and will go on sale to the public on July 9.

Chelsea haven’t had cellphone-related shirt sponsors since Samsung “Mobile”, but while the Samsung branding (with, then without their mobile division specifically) became iconic — at least as much as corporate sponsors can become iconic — Three UK are in danger of that happening yet. Then again, their furry mustaches (or butt) of a logo might enter the real of “so bad it’s good” should we win enough trophies while sporting that front and center.

Nike

As usual, the actual shirts have been leaked and revealed some time ago, but now we have official confirmation of the subtle herringbone pattern (nice!), the black deep dark blue trim on the sleeves and collar and down the sides with “The Pride of London” printing (...it’s okay), and the sponsor logo itself (yikes).

Inspired by London’s long association with master tailors and their exquisite craftsmanship, the Blues’ new home jersey ventures into the realm of statement shirting: a luscious, textured, modern classic, wholly befitting the capital’s most stylish club.

-Nike press release

The shirts will of course look better once they’re on the players moving about on the pitch, but this one’s only good for memes at the moment.

Once we win the Treble however...