The new Nike home shirt for next season may not be everyone’s cup of tea — it’s growing on me, though I think I’d prefer it just as a “fashion” item (polo, t-shirt, etc) instead of the actual kit, but I digress — but the one-minute-long launch video is required viewing.
No, not for the kit itself.
For the images. For the idea. For the pride. For the meaning. For the words (as recited by @Savage_Dan_).
For the love of the club.
If I could go anywhere to explain what it means
To be part of this club, and share in its dreams
About the songs that we sing and the journeys we take
How it feels on a matchday from the moment we wake
The walk to the Bridge down the Fulham Road
The pride of the SW6 area code
The stories and history and old-fashioned pride
But with style and class in this West London side
Success is demanded from all that are here
To win every game and have no one to fear
Aspire for trophies while we entertain
To be more than a club, in and outside the game
So where would I go to tell the world who we are?
To make some noise, shake the ground to the near and the far
It doesn’t matter where you go, the shirt brings us together
It’s a Chelsea thing now, and it will be forever.