Attentions are firmly focused on the footballing issues at hand, brought into sharp focus after Saturday’s disaster at Wembley against Spurs, but other branches of the Chelsea enterprise are hard at work, too. Modern football would be nothing without marketing and worldwide fanbases, and those need care and attention just like the football itself (and if you’re a team like Manchester United, those aspects need even greater care and attention).
Chelsea would obviously love to get to United-levels of revenue, and one of the ways we’re trying to do that is with pre-season trips around the globe. Recent summers have seen trips to Australia, Southeast Asia, and of course China and North America — often as part of the International Champions Cup friendly tournament — and those places may yet welcome the Blues in 2019 as well. For now however, only one destination is confirmed, which Chelsea announced on Monday (as Didier Drogba, Chelsea and Yokohama “global ambassador” arrived in the country).
We are delighted to announce we will be travelling to Japan for a pre-season match in July 2019!— Chelsea FC (@ChelseaFC) November 25, 2018
More info... https://t.co/XqgX0Om0vN
There is no official date or time or opponent confirmed for this preseason friendly in Japan, but that’s almost so minor of a detail as to be immaterial. The important part, and certainly for any Chelsea fan in the area, is that Chelsea will be in Japan in the summer of 2019 for at least one game.
Let’s hope with a trophy or two in tow...
P.S.: Last (and only) time Chelsea played in Japan was at the 2012 FIFA Club World Cup, when we lost to Corinthians in the final. Still hurts a bit.