We were all pretty impressed by Chelsea's slick maneuvering when the club ditched kit manufacturer adidas in favor of twice as much money from Nike. Starting in the summer of 2017, Nike will be paying £60m annually to the Blues — at the time of signing, that was the second most lucrative deal in all of football behind Manchester United's £75m annual agreement with adidas.
But that was last week. Ancient history. Since then, Barcelona have announced an extension of their own deal with Nike, and while exact figures won't be revealed until their next general assembly, rumors have it pegged as the most lucrative ever, somewhere between €100-150m per year. (Adidas had denied most recent rumors of Real Madrid agreeing with them for similar amounts, but that's likely to become reality at some point, too.)
Nike weren't done yet though, and now appear to have signed Spurs as well. Which reminds me, what are Under Armour doing? Wasn't this their time to start making waves in (non-American) football, too?
Spurs have done relatively well for themselves, it should be said,, upgrading from £10m a year with Under Armour to £25m with Nike. I couldn't help but notice where that still leaves them in the pecking order however.
We may be 10th place, but there is still only one team in London.
(Spurs' kit deal also kicks in next summer. Could Manchester City, already a client, be next on Nike's hitlist? They're barely scraping by, so to speak, at £12m/year on their current agreement.)