For all the talk about possible points deductions the like, Chelsea's fine for the fracas at the end of the Manchester City game isn't even a record amount. According to Sky Sports, Chelsea were only fined £100,000 for our end of the little get-together, while City received an equally piddly £35,000.
BREAKING: Manchester City and Chelsea have been fined £35,000 and £100,000 respectively for failure to control their players. #SSNHQ— Sky Sports News HQ (@SkySportsNewsHQ) December 13, 2016
Obviously, City's fine a fair bit less than ours, but considering that Chelsea are repeat offenders under Rule E20 -- this was our sixth admitted charge and fine in the last two years for failure to control players -- it's hardly an outrageous fee. It's roughly a third of the fine Chelsea eventually had to pay for the events at the Battle of the Bridge against Spurs in May (£290,000 after appeal). Previous Chelsea fines included amounts of £30k, £40k, £50k, and £65k. (Where's all this money going to anyway?)
It would appear that The FA took context and the sequence of events into account and simply levied a non-record fine on the club rather than any outsized financial or otherwise draconian penalties.