Chelsea and Nike officially announced their new “technical partnership” today. According to the official release from the club, the agreement is the most lucrative in the club’s history and will grant Nike the rights to manufacture their kits at the first team, youth, and ladies levels.
The length of the deal was not disclosed, but the phrase “long-term” has been tagged to it.
Chelsea director Marina Granovskaia said: ‘This is an incredibly exciting and important deal for the club. Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership. We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.’
Trevor Edwards, President of the Nike Brand, said: ‘Chelsea is a world-class club with a rich tradition and passionate fans across the globe.
‘The partnership with Chelsea reinforces our leadership position in football. We are excited to help grow the club’s global reach, serving players and supporters with Nike innovation and design.’
Back in May it was reported that Chelsea were paying a boatload of money to adidas to back out of their kit agreement six years early to sign a deal with Nike. Matt Law of The Telegraph reported back then that the deal would be for £60 million-a-year. The official release didn’t specify the exact fee.
The deal has been confirmed and Nike will take over kit manufacturing starting with the 2017-18 season. So long, adidas.