Clubs around the Premier League have been subsidising away travel for years now -- as far as I know it was a requirement that came along with the new TV deal -- but that doesn't make said subsidies any less welcome for those who follow the Blues everywhere. And today, the club has announced that they'll be stepping it up once again for the 2015/16 season.
In addition to subsidies travel prices, the official site is claiming that the number of matches in which discounted tickets will be available has risen from three to five. Last season, there were discounts available for the Sunderland, Stoke and Hull games, so I'd expect we'll see those subsidies applied to awkward travel games against less important teams.
Chelsea are claiming that the total cost of these subsidies is now at around £500,000, which is obviously a big, impressive number, but when you compare it to revenues it loses a lot of the wow factor. Well done to the club for making an effort to help the travelling support, both in seasons past and for the upcoming campaign, but there's still plenty left to do.