The Telegraph broke the news this morning, but now Chelsea FC have confirmed a new mega-money sponsorship. The Blues will be wearing shirts with the Yokohama logo for the next five seasons, replacing long time sponsor Samsung, in exchange for over doubling the revenue generated under the old agreement*.
*The new deal is believed to be worth £40 million per year, whereas Samsung were paying the club just £18 million. The club did not confirm the value of the deal, however.
The obvious benefit of this deal is the increased spending power Chelsea will have, as an additional £22 million per season will go a long way in the FFP era. How they spend that money should be fairly interesting, as the club don't have too many holes at the moment, and the new core of this team is a long way from needing replacement.
I hear Paul Pogba might be looking for a move to a bigger club soon...