Sporting Intelligence has released this season's kit sponsorship figures for the entire Premier League, and the results aren't pretty viewing for Chelsea fans. Although the Blues are, in a vacuum, doing well for themselves with £18 million from Samsung (a £4.2 million increase from the reported figure last season), they're behind no fewer than four other teams, including both Arsenal and Tottenham Hotspur, on £30 million and £19 million respectively.
That's not a good look for the club, who need to increase revenue in every way possible to keep up with the likes of Manchester United and Manchester City. We don't really have the excuse of a legacy deal, either, considering the increase we've seen this season. Sixth in Europe might be acceptable, but sixth in England definitely is not. If Samsung want to continue as shirt sponsor, they'll have to give us a lot more money, very soon (and a training kit deal akin to Manchester United's wouldn't go amiss either).
The club's deal with Samsung expires at the end of next season. Ron Gourlay and company will have to do better next time.