Jose Mourinho's return to Chelsea is cause for celebration. There are legions of happy fans up and down the United Kingdom and, indeed, overseas, all thrilled at our former manager's return to the Blues. And so, naturally, the club is seeking to take advantage of our happiness in rather ridiculous fashion.
I mean seriously, what the heck is this?
Not only is this kit stupid on account of stealing Petr Cech's number, it's also a tasteless cash grab designed to exploit something that we have actual good feelings towards. The Special 1? Really? This might be even worse than that hideous Champions of Europe kit that was making the rounds last year, and that thing was an exercise in garishness unmatched by anything outside of the Warrior design studios.
I can't make fun of the sort of people who do this and this if Chelsea are going to condone such... it's not even silliness. I'm totally in favour of being silly, lighthearted and whimsical, but this is backed up with weird corporate undertones. Who even buys these things? What's the motivation? Can you please stop?