Here is Nike's new advert for the Show Your 5 campaign. Nike aims to enlist players -- numbers suggest some 16,000 -- for five-a-side tournaments throughout the UK for eight weeks. Teams will advance and potentially could compete in a national final come May 10. In this ad, the first full ad for the tournament which coincides with Nike's new Nike 5 clothing line, features Rio Ferdinand, Wayne Rooney, girly man Fernando Torres cheering on his best mates and our main man Joey Cole looking as urban as Cam'ron in a pink fur coat. For more info on Show Your 5, check out the Web site.
Video: Hooded Joey Cole does the business
By Jack Goodson