Chelsea release new American inspired away kit

Alex Livesey

The simple white number is a refreshing change from the usual holographic offering we've come to expect from Chelsea change kits

No Andre Schurrle news, but we do have a new away kit to cast our eyes over today:

It's not a bad effort from Adidas, using the same simple style that is spread across the new training range. The navy and red stripe across the front is a nice touch - and perhaps a subtle tribute to Chelsea's ongoing commitment to capture the United States fan contingent.

It is, at any rate, a vast improvement from the ghastly efforts of yesteryear, where for some reason the designers thought our players should wear Wolverine-like slashes across their torso, or, like in 2011, decided to pay tribute to the Windows operating system.

For some reason Chelsea are running the away kit with the advertising campaign "It's Not White, It's Blue", which seems a blatant lie, unless I've suddenly gone colourblind. Adidas have, however, stayed true to their somewhat bizarre campaign involving the players and thousands of buckets of paint, which you can see in the video below.

*No Lampard in new kit launch video klaxon! Also, John Terry looks kind of like Captain America there.

And if you don't like the new kit, take heart in the fact that at least we're not Liverpool.

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