In the era of Financial Fair Play, Chelsea need to find money wherever they can. One of their biggest sources of income is in commercial partnerships, and one of the most important partnerships is their deal with adidas. And we have excellent next on that front: The pair have confirmed that they've extended their partnership for the next ten years.
We are delighted to extend our partnership until 2023 after a highly successful first seven seasons. Both organisations share the same ethos and ambition and the new deal reaffirms adidas' belief in the club's status in world football.
-Ron Gourlay. Source: ChelseaFC.com.
Although financial details haven't been confirmed, one has to imagine that the Blues are going to be making significantly more from this renewed deal than they were previously. According to the Swiss Ramble, Chelsea were well behind the likes of Manchester United and Liverpool on their kit deals, and as one of adidas' flagship brands (as well as winning the Champions League in 2011/12), a raise seems extremely likely.
I like adidas well enough. They've by and large done well with the kits, they're a good company and they're paying us lots of money. Assuming the club didn't do anything stupid (ten years is a lot of leverage, and we'd better have maximised it), no complaints here.