David Luiz turns into a superhero in latest Nike Brazil ad

In addition to our curly haired hero, Nike have chosen Thiago Silva, Paulinho, Bernard, and of course Neymar as the faces of the new Brazil kit.

Nike always makes the coolest ads.  While this one doesn't quite get to the same hallowed levels as the epic 'Write the Future' one from World Cup 2010*, we do still have almost 200 days to go so I'm sure they will come up with something excellent.

At least they didn't go all psychodrama on us like adidas with their Oscar-Torres effort last month.  And be sure to watch for a quick cameo in Paulinho's segment: the one and only; the original!

In addition to tying in to the World Cup, the main, immediate goal of the promotion is to help launch the new Brazil kit.

In a shocking development, it's yellow!  Looking good.

*others that come to mind:

Anyway, I should watch less TV.

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